What is JSON-LD structured data?
JSON-LD (JavaScript Object Notation for Linked Data) is the format Google, Bing, and most AI assistants recommend for describing what a page actually is — an article, a product, a FAQ, a local business — rather than just what it says. It lives in a single <script type="application/ld+json"> tag and has zero effect on how the page looks, only on how search engines and assistants interpret it.
Why valid JSON-LD isn't the same as rich-result eligibility
A JSON-LD block can pass every schema.org validator and still never trigger a rich result in Google Search. Google layers its own, narrower set of required and recommended properties on top of schema.org's much looser spec — an Article missing an author, or a Product missing a complete offers block, is perfectly valid JSON-LD that Google will simply ignore for rich-result purposes. That gap is exactly what the eligibility panel on this page checks for, live, as you fill in each field.
What this JSON-LD generator supports
- Article & BlogPosting — headline, author, publisher, and dates for editorial content.
- FAQPage — dynamic question/answer pairs for expandable FAQ dropdowns.
- Organization — company identity, logo, and social profile links for Knowledge Panel eligibility.
- LocalBusiness — address, geo-coordinates, phone, and opening hours for local search.
- Product — price, availability, and aggregate rating for Merchant listings.
- SoftwareApplication — category, platform, price, and rating for apps and SaaS tools.
- BreadcrumbList — a dynamic navigation trail shown under a search result.
- Person — author bios and team/profile pages.
- WebSite — site-wide identity, optionally enabling the Sitelinks Search Box.
How to use it
- Pick the schema type that matches your page.
- Fill in the fields — required ones are validated before you can generate output.
- Check the Rich Results eligibility panel and resolve anything flagged as missing or recommended.
- Copy either the raw HTML script tag or the Next.js Script snippet.
- Confirm with Google's own Rich Results Test before shipping to production.